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Are You a Loyalty Insider?
I’ll share a secret with you: Loyalty marketing is an insider’s game. It’s not taught in undergrad marketing programs. It’s not taught in MBA schools. Until just recently, there has been nowhere you...
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Why a Loyalty Program Is Your Most Valuable Marketing Investment
Loyalty is hard. Any marketer who sets out to earn customer loyalty quickly learns that it can be an elusive goal, both in the achieving of it and in the keeping of it. But, if you’re ready to take on...
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Yes, Apple Will Get Away With Killing the Headphone Jack. Because, Cult Loyalty.
Apple could stand in the middle of 5th Avenue and shoot somebody and they wouldn’t lose customers. They’ve done the technophile equivalent of just that numerous times over their history, phasing out...
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The 5 Most Important Design Criteria for Your Loyalty Program. ROI Isn’t One...
Let’s just admit this up front — a loyalty program can be mind-numbingly complex. I don’t mean for consumers (although that certainly can be the case). I mean for marketers. The most sophisticated...
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Post-Mortem: Why Chipotle’s Temporary Loyalty Program Wasn’t One
Loyalty is a long-term relationship, not a summer fling. That’s a critical maxim to remember when considering the fate of beleaguered quick-serve restaurant Chipotle and their recently ended Chiptopia...
View ArticleThe Debate on Customer Loyalty and the Future of Points
The Great Customer Loyalty Points Debate If you have pondered the future (and potential extinction) of points-based customer loyalty programs, it’s worth taking note of a debate that briefly raged at...
View ArticleHow Influencer Marketing Builds Customer Loyalty
How Influencer Marketing Builds Customer Loyalty I love Instagram. Out of all the time I spend on social media, I spend the most on Instagram, scrolling through pictures of food, outfits, and places I...
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Two Reasons HENRYs are the Most Important Subset of Millennials
Before we get into the reasons why HENRYs are the most important subset of millennials, you might be asking yourself what millennial HENRYs are and why you should care. It’s safe to say most people are...
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Four Reasons Why AI Will Change Loyalty Forever
At Maritz, we are making a commitment to AI. This is not a “here today, gone tomorrow” trend. It’s going to become an invaluable tool which transforms industries. Loyalty is one of those industries. In...
View ArticleBehavioral Science Principles + CX = Retail Loyalists
Like many people I begin the day by checking my email, a task which normally includes sifting through no less than 30 emails from retailers vying for my attention. And while some see this as an...
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